Fundamentals of visual communication design

Image credits: Ragini Siruguri

If you’re looking to become a designer or even just looking to develop your design sensibilities, this workshop is just for you.

Through this hands-on workshop, you’ll learn fundamentals in visual design through observation and critique of everyday things.

No design background required!


We see hundreds of visual messages around us everyday and more so in a multicultural country like India. Every element in a visual is ‘designed’ to convey a larger meaning.

By observing the design concepts behind these visuals, we can develop a visual language that can then be applied to our own projects. This allows us communicate better visually and make our products more user friendly.


  • Understanding visual messages: how do everyday images communicate?
  • How does culture influence design?
  • Elements of design: Point, line and shape; colour and texture; typography; white space
  • Principles of design: Hierarchy; balance, rhythm, contrast and scale; grids and alignments
  • Learning a new visual language: creating relationships between these visual concepts

What you'll take away

  • Develop an understanding of how to read a visual – a signboard, an icon, a layout, etc.
  • Simplify and understand the basic concepts used in visual design by professionals
  • Discover different ways to create meaning using shapes, colour, typography and space



This course will go live when there's sufficient demand. If you'd like to participate, please leave us your details. We'll keep you posted.

Don't worry, it's safe with us.

Why ownpath

Live interaction

Interact with industry experts over video and text.

If you get stuck, need to know how well you’re doing, and where you can go next, we have you covered.

Personal feedback

On ownpath, you will learn by doing, with feedback from your facilitator.

With this feedback loop, your skills will grow much faster than learning alone.


The number of resources for learning any topic can be overwhelming.

On ownpath, you’ll be provided with highly curated and carefully produced guides that are specific and relevant to your learning needs.

Learn with peers

Working on projects with peers can be an enriching and enjoyable experience.

On ownpath, you won’t be alone. You’ll collaborate with peers and learn diverse perspectives towards approaching a problem.

What learners are saying

Rajesh Bhat

On Introduction to typography

The course (on ownpath) led by application with an overview of design principles to start with and got into specifics progressively.

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Jayashree Raman

On Design thinking in urban spaces

The result was 4 completely different urban signs, that we designed, and most importantly, learned by doing.

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Aishwarya Naik

On Personal coaching

I recommend any aspiring designer to give this a shot.

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Meha B

On Fundamentals of visual communication design

Got amazing insights about design and how we neglect small details.

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Abhinit Tiwari

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Sameer Bhiwani

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Fatema Raja

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Aishwarya Naik

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Jayashree Raman

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