How to pick typefaces

Explore typography with Pooja Saxena in this hands-on workshop. Pooja interned with the fonts team at Apple, contributed to Google Fonts, and founded her design studio, Matra Type.

This workshop will help you learn how to pick and pair typefaces, communicate the rationale for your choices, and design interfaces with great typography.

The Mac was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.

Steve Jobs

Overview

13 July 2019

Part 1: Foundation

In the first session, you will be introduced to the basics of choosing typefaces – type anatomy, classification, as well as learning to identify what makes typefaces suited for different purposes and text sizes.

This will be complemented with a group exercise to select appropriate typefaces for different briefs.

20 July 2019

Part 2: Understanding quality

Through group conversations, you will learn about the criteria that can be used to judge the quality of typefaces. This will be followed by an exercise to choose, not one but several, typefaces based on given layouts.

The session will be rounded off with a discussion about typeface pairing, what to keep in mind while making these selections, and ultimately, how to do it successfully.

What you'll take away

  1. Understanding anatomy of typefaces and type classifications
  2. Judging quality of typefaces
  3. Picking appropriate typefaces based on purpose and mood
  4. Communicating the rationale behind typeface choices
  5. Pairing typefaces

Facilitator

Pooja Saxena

Pooja Saxena is a typeface designer and typographer. She documents street lettering, runs type walks, and collects newspapers from around the world.

See portfolio

Interested?

This course will go live when there's sufficient demand. If you'd like to participate, please leave us your details. We'll keep you posted.

Don't worry, it's safe with us.

Why ownpath

Live interaction

Interact with industry experts over video and text.

If you get stuck, need to know how well you’re doing, and where you can go next, we have you covered.

Personal feedback

On ownpath, you will learn by doing, with feedback from your facilitator.

With this feedback loop, your skills will grow much faster than learning alone.

Resources

The number of resources for learning any topic can be overwhelming.

On ownpath, you’ll be provided with highly curated and carefully produced guides that are specific and relevant to your learning needs.

Learn with peers

Working on projects with peers can be an enriching and enjoyable experience.

On ownpath, you won’t be alone. You’ll collaborate with peers and learn diverse perspectives towards approaching a problem.

What learners are saying

Meha B

On Fundamentals of visual communication design

Got amazing insights about design and how we neglect small details.

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Jayashree Raman

On Design thinking in urban spaces

The result was 4 completely different urban signs, that we designed, and most importantly, learned by doing.

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Rajesh Bhat

On Introduction to typography

The course (on ownpath) led by application with an overview of design principles to start with and got into specifics progressively.

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Aishwarya Naik

On Personal coaching

I recommend any aspiring designer to give this a shot.

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FAQ