How to pick typefaces

Explore typography with Pooja Saxena in this hands-on workshop. Pooja interned with the fonts team at Apple, contributed to Google Fonts, and founded her design studio, Matra Type.

This workshop will help you learn how to pick and pair typefaces, communicate the rationale for your choices, and design interfaces with great typography.

The Mac was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.

Steve Jobs


13 July 2019

Part 1: Foundation

In the first session, you will be introduced to the basics of choosing typefaces – type anatomy, classification, as well as learning to identify what makes typefaces suited for different purposes and text sizes.

This will be complemented with a group exercise to select appropriate typefaces for different briefs.

20 July 2019

Part 2: Understanding quality

Through group conversations, you will learn about the criteria that can be used to judge the quality of typefaces. This will be followed by an exercise to choose, not one but several, typefaces based on given layouts.

The session will be rounded off with a discussion about typeface pairing, what to keep in mind while making these selections, and ultimately, how to do it successfully.

What you'll take away

  1. Understanding anatomy of typefaces and type classifications
  2. Judging quality of typefaces
  3. Picking appropriate typefaces based on purpose and mood
  4. Communicating the rationale behind typeface choices
  5. Pairing typefaces


Pooja Saxena

Pooja Saxena is a typeface designer and typographer. She documents street lettering, runs type walks, and collects newspapers from around the world.

See portfolio


This course will go live when there's sufficient demand. If you'd like to participate, please leave us your details. We'll keep you posted.

Don't worry, it's safe with us.

Why ownpath

Live interaction

Interact with industry experts over video and text.

If you get stuck, need to know how well you’re doing, and where you can go next, we have you covered.

Personal feedback

On ownpath, you will learn by doing, with feedback from your facilitator.

With this feedback loop, your skills will grow much faster than learning alone.


The number of resources for learning any topic can be overwhelming.

On ownpath, you’ll be provided with highly curated and carefully produced guides that are specific and relevant to your learning needs.

Learn with peers

Working on projects with peers can be an enriching and enjoyable experience.

On ownpath, we’ll help you meet peers at nearby public spaces to collaborate on projects.

What learners are saying

Jayashree Raman

On Design thinking in urban spaces

The result was 4 completely different urban signs, that we designed, and most importantly, learned by doing.

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Rajesh Bhat

On Introduction to typography

The course (on ownpath) led by application with an overview of design principles to start with and got into specifics progressively.

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Aishwarya Naik

On Personal coaching

I recommend any aspiring designer to give this a shot.

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Brahma Reddy Chilakala

On Personal coaching

As a full-time Software Developer, ownpath was a perfect learning opportunity for me.

Read more


Why shouldn't I just use MOOCs?

MOOCs and ownpath solve different problems. MOOCs help with accessing high quality educational resources from some of the best universities and companies.

But, a MOOC isn’t sufficient to keep most of us motivated. Besides, how does one know how well they’ve understood something or how well they’re applying what they’ve learned?

ownpath is designed to help you learn by doing. We’ll not stop at the theory. We’ll establish a practice routine through which you can get direct feedback and guidance on your work from industry professionals.

Will I get a certificate?

We do not provide certificates at the moment. We do however strive to help you with something that is, in our view, far more valuable. Namely, concrete experience and industry connections.

Through assignments and projects, you’ll actually learn how to apply concepts and develop real-world experience; stuff you can feature on your portfolio.

Finally, by working with experienced professionals on ownpath, you’ll develop valuable connections that can unlock doors which would be much harder otherwise.

How about an existing personal mentoring service?

Existing mentoring services seem to have a very limited selection of topics. Also, they tend to cost about ~$500/month, very expensive for most people.

ownpath strives to be an accessible and affordable alternative to higher education. We intend to be inclusive of far more topics than design or data science. We believe that a lot of real world problems are interdisciplinary, and hence require diverse perspectives.

We also want to help you not just learn a specific skill such as design or machine learning, but the surrounding skillset too. Skills such as being able to communicate your ideas well and collaborating well with others, are necessary to be great at almost any job.

What if I don't like the experience at ownpath?

We’ll be heartbroken and we’ll do our best to address the concerns you may have.

If you’d like to drop out of a programme after one session, you can avail a full refund.

Who's behind this?

We are a private company (registration underway) founded by Shreyas Satish, and run by a growing team. Please feel free to get in touch with any questions you may have at